What is FROLO?

There has been significant upheaval in the restaurant online ordering space in the last 12 months, companies have merged, companies have been bought out for hundreds of millions of dollars and some have gone out of business.

We can’t predict exactly what will happen to aggregated online ordering sites but we can explain a new phrase, FROLO, that has popped up.

FROLO stands for free restaurant online ordering and that in itself sounds pretty good, who doesn’t love free?

Please read the fine print though because what FROLO vendors offer is not free. You pay to build your own online ordering website and you have a flat monthly support cost to host the website.

This is the nature of all websites, pay for the expertise to have your site built and then while you are happy with the service continue to pay for your website to be hosted, supported and secured.

The “free” part of FROLO is that no commission is charged for each order, and that is a great idea. In fact its such a great idea we thought of it back in 2008 and have been building and hosting restaurant online ordering sites since then, NEVER charging a commission on sales.

The online ordering industry is ripe for a shakeup and we think this will be good for restaurant owners across Australia. We will continue building custom, feature-packed online ordering websites that never tax your profits – how good is that?

Posted on 01/06/2015 in Journal

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